James Daly is an advanced instructor and graduated from the renowned National Academy of Sports Medicine. He holds the highest related fitness qualification in the industry – NASM Performance Enhancement Specialist (NASM-PES).
Having spent over a decade in the fitness industry James has amassed a wealth of knowledge and experience. He has worked with men, women and children of all ages and abilities helping them achieve their health & fitness goals. James' clients include celebrities, professional athletes, and everyday people.
James' reputation as a successful, highly motivated, dedicated personal trainer is continuing to grow and that is why he is now regarded in the industry one of the most dynamic and successful personal trainers in the industry.
James has featured as an expert and writer for Fitness TV on SKY. He has also written numerous articles for some of the country's leading publications such as MEN'S FITNESS and MORE! Magazines. His achievements also regularly feature as articles in the press, both at a local and national level. In 2009, James was selected as an official personal trainer for the Comic Relief Celebrity Mount Kilimanjaro Climb in which he achieved astonishing results with The Sun's 'Bizarre' showbiz editor Gordon Smart, who lost over 2 stone and completely transformed his body.
In 2010, James was the leading trainer for The Sun newspaper's celebrity charity triathlon challenge! He had the task of getting celebrity TV personality/radio DJ Vernon Kay and Sun showbiz editor Gordon Smart fit for the renowned London Triathlon, in which Jenson Button also competed. James' popular training blog for The Sun followed the progress of his clients during the run up to the London Triathlon and was an instant success. During the early stages of training James famously made Vernon Kay sick during an intense session in the gym which featured in many national press articles!
James has also made a number of guest appearances on radio, including BBC Radio 1 on the Vernon Kay show where he gave advice about training for a triathlon and answered caller's questions about general fitness related questions.
James has been passionate about health & fitness from an early age. He is a keen runner and regularly takes part in numerous charity sporting events.
"Everyone needs a push in the right direction at some point in their life. It is my duty to ensure that I provide my clients with unparalleled expertise, support and guidance from start to finish"
- JAMES DALY




